1. Introduction

Imperium Software LLC (“we,” “us,” or “our”) is committed to protecting the privacy of all visitors and users of our website. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit and interact with our WordPress website, including any services, features, or e-commerce functionality provided through WooCommerce and analytics tools like Microsoft Clarity. Please read this policy carefully to understand our practices regarding your personal information.

2. Information We Collect

We collect various types of information to provide and improve our services to you. The types of information we may collect include:

• Personal Identification Information: When you make a purchase or create an account via WooCommerce, we may collect your name, billing address, shipping address, email address, phone number, and payment details.
• Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our website and hold certain information.
• Interaction Data: Through Microsoft Clarity, we capture how you interact with our website, including mouse movements, clicks, scrolling, and session replays, to analyze user behavior and improve the site experience.

3. Use of Cookies

3.1 What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help the website remember your preferences and actions over a period of time, making your browsing experience more efficient.

3.2 Types of Cookies We Use

Below is a detailed table of the cookies we may use on our WordPress website:

Cookie Type	Purpose	Retention Period

Essential / Session Cookies	Required for basic website functionality, such as maintaining session state and security.	Until the end of the browsing session
Preference Cookies	Remember your preferences and settings, such as language or region.	Up to 12 months
Analytics Cookies (Clarity)	Collected by Microsoft Clarity to analyze user interactions, page visits, and session behavior.	Up to 13 months
E-commerce Cookies (WooCommerce)	Track cart contents, order processing, and customer authentication.	Up to 48 hours (session based) or persistent for logged-in users

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. Data Collection by WooCommerce

We use WooCommerce, an e-commerce plugin for WordPress, to manage product sales, payments, and customer accounts. When you purchase products or services from our website, WooCommerce collects and processes the following data:

• Account Registration Data: Your name, email address, and password (if you create an account with us).
• Billing and Shipping Data: Your billing address, shipping address, phone number, and payment method details.
• Order Data: Records of products purchased, order dates, transaction amounts, and order status.
• Payment Data: Payment data is transmitted directly to our payment gateway provider and is not stored on our servers. We do not retain full credit card numbers.

WooCommerce uses cookies and session storage to facilitate shopping cart functionality and checkout processes. All WooCommerce data is stored and processed in compliance with industry-standard security measures.

5. Data Collection by Microsoft Clarity

We utilize Microsoft Clarity to better understand how users interact with our website. Microsoft Clarity is a behavioral analytics tool that records and analyzes user sessions. When enabled, Clarity may collect:

• Click and Mouse Movements: Tracks where you click and how you move your mouse or tap on touch screens.
• Scroll Behavior: Records how far you scroll down pages.
• Page Navigation Patterns: The sequence of pages you visit.
• Device and Browser Information: Type of device, operating system, browser version, and screen resolution.

Please note that Microsoft Clarity does not record text entered into form fields (such as email addresses or passwords) unless explicitly configured otherwise, and we have taken steps to mask sensitive fields. Microsoft processes this data under terms compatible with our own privacy obligations. For more information on how Microsoft handles your data, please refer to Microsoft’s privacy policy at https://privacy.microsoft.com/en-us/privacystatement.

6. How We Use Your Data

We use the collected data for the following purposes:

• To provide, operate, and maintain our website and e-commerce services.
• To process and fulfill orders, including sending invoices and order confirmations.
• To communicate with you, including responding to inquiries, sending updates, and providing customer support.
• To analyze user behavior and improve website design, functionality, and content using tools like Microsoft Clarity.
• To ensure the security and integrity of our website and to prevent fraud.
• To comply with applicable legal obligations and enforce our terms of service.

7. Legal Basis for Processing (GDPR & CCPA)

If you are located in the European Economic Area (EEA) or California, USA, our processing of your personal data is based on the following legal grounds:

• Consent: For non-essential cookies and analytics data collection (e.g., Clarity). You may opt-in or withdraw consent at any time.
• Contractual Necessity: For processing orders and completing transactions (e.g., WooCommerce).
• Legitimate Interests: For website analytics, fraud prevention, and security purposes.
• Legal Obligation: When required to comply with legal or regulatory requirements.

We do not sell your personal information. Under the California Consumer Privacy Act (CCPA), you have the right to know what personal data we collect, request deletion of your data, and opt out of any sale of data (though we do not sell data).

8. Data Sharing and Disclosure

We may share your personal data with the following categories of third parties:

• Service Providers: We share data with trusted third-party vendors who help us operate our website and business, including Microsoft (for Clarity), our payment gateway processor, and hosting providers.
• Legal Requirements: We may disclose data if required by law, court order, or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

We ensure that all third-party service providers are contractually obligated to maintain the confidentiality and security of your personal data.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Specifically:

• Customer Account Data: Retained for the duration of your account and up to 12 months after account closure.
• Order Data: Retained for a minimum of 7 years to comply with tax and accounting regulations.
• Analytics Data (Clarity): Retained for up to 13 months from collection.
• Session Data: Deleted after the session ends.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Sockets Layer (SSL) encryption for all data transmitted between your browser and our servers.
• Regular security audits and vulnerability assessments.
• Restricted access to personal data to authorized personnel only.
• Secure payment processing through PCI-compliant payment gateways.

While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

11. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): Request deletion of your personal data, subject to certain exceptions.
• Right to Restrict Processing: Request temporary or permanent restriction of processing.
• Right to Data Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided in Section 13.

12. International Data Transfers

Your personal data may be transferred to, and processed in, countries outside your country of residence, including the United States, where our servers and service providers are located. We ensure that appropriate safeguards, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms, are in place to protect your data in accordance with applicable data protection laws.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Officer:

• Email: [email protected]
• Company: Imperium Software LLC

We will respond to your inquiry as soon as possible and within the timeframes required by applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by posting the updated policy on this page and, where appropriate, via email or a website banner. The “Last Updated” date at the bottom of this policy will indicate when the latest changes were made.

This policy was last updated on May 25, 2026.

15. Third-Party Links and Services

Our website may contain links to third-party websites, plugins, or services that are not operated by us. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policies of any third-party services you interact with through our website.

16. Children’s Privacy

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us immediately, and we will take steps to delete that information.

17. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Idaho, United States, without regard to its conflict of law provisions. Any disputes arising under this policy will be resolved in the courts of that jurisdiction.

18. Policy Approval and Review

This Privacy Policy has been approved by the management of Imperium Software LLC. This policy will be reviewed annually or whenever there are material changes to our data processing activities or legal obligations. The designated Privacy Officer is responsible for maintaining and enforcing this policy.